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SEARCH ENGINE OPTIMIZATION AND REPORTING
AGREEMENT
This Search Engine Optimization and Reporting Agreement ("Agreement") is
hereby entered into between POWER WEB HOSTING, INC. (hereinafter
referred to as "Company") and the party set forth in the related order
form ("Customer" or "you") incorporated herein by this reference
(together with any subsequent order forms submitted by Customer, the
"Order Form") and applies to the purchase of all Search Engine
Optimization and Reporting Services (hereinafter collectively referred
to as "SEO Services") ordered by Customer.
- TERM AND TERMINATION.
This Agreement shall be effective as of the time frame set forth on
the Order Form. This Agreement may be terminated by either party upon
written notice to the other, if the other party breaches any material
obligation provided hereunder and the breaching party fails to cure
such breach within thirty (30) days of receipt of the notice. This
Agreement may be terminated by Company (i) immediately if Customer
fails to pay any fees hereunder; or (ii) if Customer fails to
cooperate with Company or hinders Company's ability to perform the SEO
Services hereunder.
- SEO SERVICES. Company
agrees to provide Customer with SEO Services as described in the Order
Form and this Agreement. Company is authorized to use the specific
keywords and/or phases set forth in the Order Form for development,
improving the ranking of, and/or positioning the contents of the
Customer's URL(s) (as set forth in the Order Form) in search engines
and/or directories. SEO Services are intended to provide the Customer
with preferential positioning in selected search engines and report
results on an ongoing and timely basis. SEO Services include:
- Research keywords and phrases to
select appropriate, relevant search terms. The number of keywords is
set forth in the Order Form. Additional keyword purchases will
require a separate Order Form.
- Submit Customer's pages to search
engines and directories as set forth in the Order Form or this
Agreement.
- Create positioning reports showing
rankings in the major search engines and under which keywords.
- FEES. Customer agrees to
pay Company the fee(s) as stated in Order Form. The fee(s) must be
received prior to the start of any SEO Services.
- CUSTOMER RESPONSIBILITIES.
For the purposes of providing these services, Customer agrees:
- To provide Company with FTP access to
its web sites for uploading new pages, and making changes for the
purpose of SEO Services optimization or approval to go through a
third party.
- To authorize Company use of all
Customer's logos, trademarks, Web site images, etc., for use in
creating informational pages and any other uses as deemed necessary
by Company for search engine positioning and optimization.
- That if Customer's web site(s) is
light in textual content, Customer will provide additional relevant
text content in electronic format for the purpose of creating
additional web pages. Customer agrees to provide content, for
example 200 to 500 word "articles" about each of their keyword
phrases.
- SEARCH ENGINES. Selected
search engine submissions include:
- AOL
- Alta Vista
- About
- Google
- All The Web
- Excite
- Hot Bot
- Looksmart
- MSN
- Lycos
- Yahoo [web pages only]
- Netscape
*Top Major SE and SE names may change
without notice
- CUSTOMER ACKNOWLEDGEMENTS.
Customer understands, acknowledges and agrees that:
- Company has no control over the
policies of search engines or directories with respect to the type
of sites and/or content that they accept now or in the future.
Customer's web site(s) may be excluded from any search engine or
directory at any time at the sole discretion of the search engine or
directory entity. Company will resubmit those pages that have been
dropped from the index.
- Some search engines and directories
may take as long as two (2) to four (4) months, and in some cases
longer, after submission to list Customer's web site(s).
- Occasionally, search engines and
directories will stop accepting submissions for an indefinite period
of time.
- Occasionally, search engines and
directories will drop listings for no apparent or predictable
reason. Often listing will "reappear" without any additional
submissions. Should the listing not reappear, Company will re-submit
the web site(s) based on the current policies of the search engine
or directory in question.
- Some search engines and directories
offer expedited listing services for a fee. Company encourages
Customer to take advantage of these expedited services. Customer is
responsible for all expedited service fees unless otherwise noted in
the Order Form.
- WEB SITE CHANGES.
Company is not responsible for changes made to Customer's web site(s)
by other parties that adversely affect the search engine or directory
rankings of Customer's web site(s).
- ADDITIONAL SERVICES.
Additional services not listed herein or in Order Form will be
provided for up to $100.00 per hour. Company is not responsible for
Customer's overwriting SEO Services work to Customer's web site(s).
Customer will be charged an additional fee for re-constructing
meta-tags, keywords, content, etc based on the hourly rate of up to
$100.00 per hour.
- INDEMNIFICATION.
Customer shall indemnify and hold harmless Company (and its
subsidiaries, affiliates, officers, agents, co-branders or other
partners, and employees) from any and all claims, damages,
liabilities, costs, and expenses (including, but not limited to,
reasonable attorneys' fees and all related costs and expenses)
incurred by Company as a result of any claim, judgment, or
adjudication against Company related to or arising from (a) any
photographs, illustrations, graphics, audio clips, video clips, text,
data or any other information, content, display, or material (whether
written, graphic, sound, or otherwise) provided by Customer to Company
(the "Customer Content"), or (b) a claim that Company's use of the
Customer Content infringes the intellectual property rights of a third
party. To qualify for such defense and payment, Company must: (i) give
Customer prompt written notice of a claim; and (ii) allow Customer to
control, and fully cooperate with Customer in, the defense and all
related negotiations.
- DISCLAIMER OF ALL OTHER
WARRANTIES. COMPANY DOES NOT WARRANT THAT THE SEO SERVICES WILL
MEET THE CUSTOMER'S EXPECTATIONS OR REQUIREMENTS. THE ENTIRE RISK AS
TO THE QUALITY AND PERFORMANCE IS WITH CUSTOMER. EXCEPT AS OTHERWISE
SPECIFIED IN THIS AGREEMENT, COMPANY PROVIDES ITS SERVICES "AS IS" AND
WITHOUT WARRANTY OF ANY KIND. THE PARTIES AGREE THAT (A) THE LIMITED
WARRANTIES SET FORTH IN THIS SECTION ARE THE SOLE AND EXCLUSIVE
WARRANTIES PROVIDED BY EACH PARTY, AND (B) EACH PARTY DISCLAIMS ALL
OTHER WARRANTIES, EXPRESS OR IMPLIED, INCLUDING BUT NOT LIMITED TO,
THE IMPLIED WARRANTIES OF MERCHANTABILITY AND FITNESS FOR A PARTICULAR
PURPOSE, RELATING TO THIS AGREEMENT, PERFORMANCE OR INABILITY TO
PERFORM UNDER THIS AGREEMENT, THE CONTENT, AND EACH PARTY'S COMPUTING
AND DISTRIBUTION SYSTEM. IF ANY PROVISION OF THIS AGREEMENT SHALL BE
UNLAWFUL, VOID, OR FOR ANY REASON UNENFORCEABLE, THEN THAT PROVISION
SHALL BE DEEMED SEVERABLE FROM THIS AGREEMENT AND SHALL NOT AFFECT THE
VALIDITY AND ENFORCEABILITY OF ANY REMAINING PROVISIONS.
- LIMITED LIABILITY. IN NO
EVENT SHALL COMPANY BE LIABLE TO CUSTOMER FOR ANY INDIRECT, SPECIAL,
EXEMPLARY OR CONSEQUENTIAL DAMAGES, INCLUDING ANY IMPLIED WARRANTY OF
MERCHANTABILITY OR FITNESS FOR A PARTICULAR PURPOSE OR IMPLIED
WARRANTIES ARISING FROM COURSE OF DEALING OR COURSE OF PERFORMANCE,
LOST PROFITS, WHETHER OR NOT FORESEEABLE OR ALLEGED TO BE BASED ON
BREACH OF WARRANTY, CONTRACT, NEGLIGENCE OR STRICT LIABILITY, ARISING
UNDER THIS AGREEMENT, LOSS OF DATA, OR ANY PERFORMANCE UNDER THIS
AGREEMENT, EVEN IF SUCH PARTY HAS BEEN ADVISED OF THE POSSIBILITY OF
SUCH DAMAGES AND NOTWITHSTANDING THE FAILURE OF ESSENTIAL PURPOSE OF
ANY LIMITED REMEDY PROVIDED HEREIN. THERE SHALL BE NO REFUNDS. COMPANY
MAKES NO WARRANTY OF ANY KIND, WHETHER EXPRESS OR IMPLIED, WITH REGARD
TO ANY THIRD PARTY PRODUCTS, THIRD PARTY CONTENT OR ANY SOFTWARE,
EQUIPMENT, OR HARDWARE OBTAINED FROM THIRD PARTIES.
- CUSTOMER REPRESENTATIONS.
Customer makes the following representations and warranties for the
benefit of Company:
- Customer represents to
Company and unconditionally guarantees that any elements of text,
graphics, photos, designs, trademarks, or other artwork furnished to
Company are owned by Customer, or that Customer has permission from
the rightful owner to use each of these elements, and will hold
harmless, protect, and defend Company and its subcontractors from
any claim or suit arising from the use of such elements furnished by
Customer.
- Customer guarantees any
elements of text, graphics, photos, designs, trademarks, or other
artwork provided to Company for inclusion on the website above are
owned by Customer, or that Customer has received permission from the
rightful owner(s) to use each of the elements, and will hold
harmless, protect, and defend Company and its subcontractors from
any liability or suit arising from the use of such elements.
- From time to time governments
enact laws and levy taxes and tariffs affecting Internet electronic
commerce. Customer agrees that the client is solely responsible for
complying with such laws, taxes, and tariffs, and will hold
harmless, protect, and defend Company and its subcontractors from
any claim, suit, penalty, tax, or tariff arising from Customer's
exercise of Internet electronic commerce.
- CONFIDENTIALITY. The
parties agree to hold each other's Proprietary or Confidential
Information in strict confidence. "Proprietary or Confidential
Information" shall include, but is not limited to, written or oral
contracts, trade secrets, know-how, business methods, business
policies, memoranda, reports, records, computer retained information,
notes, or financial information. Proprietary or Confidential
Information shall not include any information which: (i) is or becomes
generally known to the public by any means other than a breach of the
obligations of the receiving party; (ii) was previously known to the
receiving party or rightly received by the receiving party from a
third party; (iii) is independently developed by the receiving party;
or (iv) is subject to disclosure under court order or other lawful
process. The parties agree not to make each other's Proprietary or
Confidential Information available in any form to any third party or
to use each other's Proprietary or Confidential Information for any
purpose other than as specified in this Agreement. Each party's
proprietary or confidential information shall remain the sole and
exclusive property of that party. The parties agree that in the event
of use or disclosure by the other party other than as specifically
provided for in this Agreement, the non-disclosing party may be
entitled to equitable relief. Notwithstanding termination or
expiration of this Agreement, Company and Customer acknowledge and
agree that their obligations of confidentiality with respect to
Proprietary or Confidential Information shall continue in effect for a
total period of three (3) years from the effective date.
- FORCE MAJEURE. Neither
party will be liable for, or will be considered to be in breach of or
default under this Agreement on account of, any delay or failure to
perform as required by this Agreement as a result of any causes or
conditions that are beyond such Party's reasonable control and that
such Party is unable to overcome through the exercise of commercially
reasonable diligence. If any force majeure event occurs, the affected
Party will give prompt written notice to the other Party and will use
commercially reasonable efforts to minimize the impact of the event.
- RELATIONSHIP OF PARTIES.
Company, in rendering performance under this Agreement, shall be
deemed an independent contractor and nothing contained herein shall
constitute this arrangement to be employment, a joint venture, or a
partnership. Customer does not undertake by this Agreement, the Order
Form or otherwise to perform any obligation of Company, whether by
regulation or contract. In no way is Company to be construed as the
agent or to be acting as the agent of Customer in any respect, any
other provisions of this Agreement notwithstanding.
- NOTICE AND PAYMENT. Any
notice required to be given under this Agreement shall be in writing
and delivered personally to the other designated party at the
addresses listed in the Order Form mailed by certified, registered or
Express mail, return receipt requested or by Federal Express. Either
party may change its address to which notice or payment is to be sent
by written notice to the other under any provision of this paragraph.
- JURISDICTION/DISPUTES.
This Agreement shall be governed in accordance with the laws of the
State of Arizona. All disputes under this Agreement shall be resolved
by litigation in the courts of the State of Arizona including the
federal courts therein and the Parties all consent to the jurisdiction
of such courts, agree to accept service of process by mail, and hereby
waive any jurisdictional or venue defenses otherwise available to it.
- AGREEMENT BINDING ON
SUCCESSORS. The provisions of the Agreement shall be binding upon
and shall inure to the benefit of the Parties hereto, their heirs,
administrators, successors and assigns.
- ASSIGN ABILITY. Customer
may not assign this Agreement or the rights and obligations there
under to any third party without the prior express written approval of
Company. Company reserves the right to assign subcontractors as needed
to this project to ensure on-time completion.
- WAIVER. No waiver by
either party of any default shall be deemed as a waiver of prior or
subsequent default of the same of other provisions of this Agreement.
- SEVERABILITY. If any
term, clause or provision hereof is held invalid or unenforceable by a
court of competent jurisdiction, such invalidity shall not affect the
validity or operation of any other term, clause or provision and such
invalid term, clause or provision shall be deemed to be severed from
the Agreement.
- INTEGRATION. This
Agreement constitutes the entire understanding of the Parties, and
revokes and supersedes all prior agreements between the Parties and is
intended as a final expression of their Agreement. It shall not be
modified or amended except in writing signed by the Parties hereto and
specifically referring to this Agreement. This Agreement shall take
precedence over any other documents which may conflict with this
Agreement.
- NO INFERENCE AGAINST AUTHOR.
No provision of this Agreement shall be interpreted against any Party
because such Party or its legal representative drafted such provision.
- DISPUTES. Customer and
Company agree to make a good-faith effort to resolve any disagreement
arising out of, or in connection with, this Agreement through
negotiation. Should the parties fail to resolve any such disagreement
within ten (10) days, any controversy or claim arising out of or
relating to this Agreement, including, without limitation, the
interpretation or breach thereof, shall be submitted by either party
to arbitration in Maricopa County, Arizona and in accordance with the
Commercial Arbitration Rules of the American Arbitration Association.
The arbitration shall be conducted by one arbitrator, who shall be (a)
selected in the sole discretion of the American Arbitration
Association administrator and (b) a licensed attorney with at least
ten (10) years experience in the practice of law and at least five (5)
years experience in the negotiation of technology contracts or
litigation of technology disputes. The arbitrator shall have the power
to enter any award that could be entered by a judge of the state
courts of Arizona sitting without a jury, and only such power, except
that the arbitrator shall not have the power to award punitive
damages, treble damages, or any other damages which are not
compensatory, even if permitted under the laws of the State of Arizona
or any other applicable law. The arbitrator must issue his or her
resolution of any dispute within thirty (30) days of the date the
dispute is submitted for arbitration. The written decision of the
arbitrator shall be final and binding and enforceable in any court
having jurisdiction over the parties and the subject matter of the
arbitration. Notwithstanding the foregoing, this Section shall not
preclude either party from seeking temporary, provisional, or
injunctive relief from any court.
- READ AND UNDERSTOOD.
Each Party acknowledges that it has read and understands this
Agreement and agrees to be bound by its terms and conditions.
- DULY AUTHORIZED
REPRESENTATIVE. Each Party warrants that their representative
whose signature appears below is duly authorized by all necessary and
appropriate corporate actions to execute this Agreement.
Revised : 2008
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